Today, SCUF Gaming announced a suite of new Coca-Cola-inspired peripherals that should appeal to fans of video games and soft drinks. If a Venn diagram of gamblers and soda drinkers existed, I’m sure there would be considerable overlap. We are junk food types, for better and for worse.
To be fair, the accessory’s launch coincides with the release of Coke Creations’ new Coca-Cola Zero Sugar Byte product, so at least that’s (in theory) slightly healthier than your average sugary drink. Byte is apparently a soda “born in the metaverse” and “invites you to explore the taste of pixels”.
As for that last item, your estimate of what kind of flavor profile it refers to is as good as mine. I’ll take a chance and bet it tastes like copper and isolation. I hope I’m wrong. As for the first claim, I’m already cringing at all the inevitable metaverse garbage that’s set to befall us over the next few years. I’m actually surprised that Byte isn’t just an overpriced NFT.
But we digress, don’t we? New SCUF Gaming-branded accessories are the real star of the show here, and they include a SCUF Reflex Pro Byte ($249.99), custom H1 headset ($149.99), CORSAIR mouse pad ($59.99 $) and a CORSAIR K65 keyboard ($129.99) with pink Easter egg keys that spell COKE nicely.
When considering the gear suite’s lilac and black aesthetic, players are encouraged to “think 1980s Pac-Man with modern pop,” which pretty much sums up the pixelated goodness on display. Retro gaming products are all the rage these days, and when I can take off my well-worn cynical hat, I really appreciate the nostalgia.
On that note, these products are basically all standard CORSAIR and SCUF Gaming hardware, only with new paint jobs. Of the bunch, the only one I’ve personally tested is the Reflex Pro, and it’s a solid PS5 controller. The rest will have to wait until I get some review samples, and they look pretty darn good from the pictures provided.
If you’re at all interested in this special Byte material, you might want to act fast, as only 500 units of each product are made available on the SCUF website. Maybe you can also buy cans of the new soda flavor and finally find out what pixels look like. All without having to lick your computer screen, it appears.
Just remember what the official press release says: “Coca-Cola Byte isn’t just the drink for gamers; it is the drink of dreamers. Oh man. At least the gear looks cool.