The YouTube Gaming app is dead – its functionality is now on YouTube proper

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YouTube is creating a new gaming destination. The video site brings gaming-related content to more than 200 million people every day, according to YouTube. The company therefore aims to improve its experience within YouTube.com. This means that it terminates the YouTube Gaming app. It will retire this separate and dedicated download in 2019.

While the app disappears, the core of this experience will live on at YouTube.com/Games. This revamped version of the games channel will highlight content that YouTube thinks you will like. It also highlights the best active livestreamers. Like Twitch, it even has a carousel at the top to show who’s online. YouTube has struggled to balance its massive player audience that watches over 50 billion hours of content each week with the desires of advertisers. Gaming-related videos are often the target of “demonetization,” which removes ads and revenue from a video to present a nebulous idea of ​​violent or vulgar content.

We are always working to improve the gaming experience on YouTube, ”Christina Chen, YouTube Product Manager, wrote in a blog post. “Over the past few years, we have focused on creating the tools and experiences demanded by the gaming community. This is why in 2015, we launched YouTube games. “

This app works differently from standard YouTube. It has features like official game pages. The idea is to make it easy for people to find content that interests them based on the games they like. This is also where YouTube tested ideas like tipping streamers using its Super Chat feature.

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“The response to these features has been so positive that we’ve moved them from the YouTube Gaming app to the main YouTube experience,” Chen said. “We also want to do more to help our small creators grow on YouTube as well. We will therefore highlight the game creators who are “On The Rise” on the Gaming destination and in Trending. “

Chen says YouTube will be scouring its creators to bring viewers a new generation of promising game channels every week. If you are in the United States, you will start to see this experience today. YouTube plans to roll it out to other regions at some point in the future.

YouTube is huge in part thanks to games, but obviously it’s still trying to find the best way to serve that audience. These movements suggest that he is still trying to figure this out.

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