Telegram was the most downloaded non-game app in January


Image Credit: NBC NEWS

Telegram alongside Signal remain the two biggest winners in the short-term problem suffered by WhatsApp over the past two weeks. Recall that millions of users had left WhatsApp to protest against the new privacy policy of the application belonging to Facebook, which has now been suspended. Millions of people have rushed to download alternative apps like Signal and Telegram; and that maybe helped the latter to gain more installs.

According to Detection tower, Telegram was the most downloaded non-game app as of January 2021. The chat app owned by Pavel Durov, recorded more than 63 million installs in the first month of the year. This was 3.8 times the total number of downloads in the corresponding month in 2020. In India, Telegram recorded 24% of the total downloads for the period under review, followed by Indonesia with 10%.

TikTok came in second with 62 million installs, with Douyin in China recording 17%, followed by the United States with 10%. Notable mentions are Signal, Facebook and WhatsApp; rounding up the top five non-gaming apps in the world for the month of January.

Best Apps in the World for January 2021 by Downloads
Image Credit: Detection tower

Seeing that it was starting to lose millions of its users to its new privacy policy, WhatsApp embarked on mass campaigns to convince users. In January, the company invested heavily in newspaper ads in India to inform users of its now suspended policy.

In one of the many newspaper ads the company paid for, the Facebook-owned app wrote: “WhatsApp can’t see your private messages or hear your calls, and neither can Facebook: every private message, photo, video, voicemail, and document you send to friends, family and colleagues one-on-one or group chats are protected by end-to-end encryption, ”the post read. “It stays between you. “

In another newspaper ad, Facebook said: “Respect for your privacy is in our DNA. “It sounds like a desperate attempt to save a bad situation from the aftermath.

Soon after WhatsApp introduced the new policy, millions of users began to switch from the chat app to Signal. In India, Signal was the most downloaded free chat app on iOS and Android. Between January 5 and 12, Signal recorded more than 7 million downloads.

Telegram, WhatsApp’s biggest rival in India, saw a 40% increase in downloads. In contrast, WhatsApp saw a 30% drop in downloads during the same review period.

In the first week of January, Telegram surpassed 500 million monthly active users. After that, it continued to grow: 25 million new users joined Telegram in the last 72 hours alone. These new users came from all over the world: 38% from Asia, 27% from Europe, 21% from Latin America and 8% from the MENA region ” Pavel wrote in his Telegram channel.

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