Sony targets the esports crowd and aims to become the “Nike of gaming gear”


Recently, Sony has taken several steps to simply outpace the console market, catering more to PC gamers. Additionally, previously PlayStation-exclusive games like Spider Man and God of the war now have PC ports.

They also recently launched their InZone line, which are monitors and headsets primarily targeting PC gamers. In a new interview (via Nikkei Asia), Executive Vice President Kazuo Kii discusses their plans to enter the esports market.

He explains how they had these marketing plans towards esports since even before the pandemic hit in March 2020. Changes with the number of people consuming media over the last decade led them to come up with new ideas for deals.

Q: What is the backstory behind the development of Inzone?

The concept had been under consideration before the pandemic, and three years after the actual development. Television and audio equipment have matured as markets. When Sony took an important step in restructuring its TV business, we thought about the next step to take. Sony’s technology may live on in gaming monitors and headsets. »

Q: What is Inzone’s target market?

Hardcore gamers on PC. We’ll start at the top and learn what top esports players want. The vision we have in mind is of Mizuno and Nike providing shoes for athletes. You can win cash prizes in eSports. If a monitor’s response time lags slightly, you lose. Sony products will not let those engaged in these grueling battles down.

The esports market is one that would be very lucrative if Sony managed to plant its foot in the space. The esports audience is estimated to reach 577 million worldwide by 2024, with some tournaments, such as the DOTA 2having a prize pool of over $40 million.

The products in the InZone line also seem to meet the needs and wants of those who want to perform well in esports titles.

With monitors hitting 240 refresh rates and headphones delivering “custom 360 spatial sound”, there’s a real possibility that Sony’s plans to become the “Nike of gaming gear” will come to fruition.

In related news, Sony also now owns EVO, a popular Esports fighting game organization. So they certainly did a lot of legwork to work in that space.

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