LOS ANGELES, CA (December 23, 2021) – Former UCLA football athlete Cordell Broadus is championing his own path of innovation in the cryptocurrency and non-fungible token (NFT) industries. New play-2-earn (P2E) game app Doge Dash has tapped Cordell Broadus as its first creative director to oversee its brand and artistic framework.
Following his retirement from a promising career in sports, Cordell Broadus has become a passionate and influential leader in the rapidly growing billion-dollar digital industry. The 24-year-old serial entrepreneur is the inspiration behind his father, Snoop Dogg’s prolific rise and participation in the NFT and crypto movement. Proud holder of 1 Bored Ape and 2 Mutant Apes, Cordell Broadus is an artist in his own right, having released a string of sold-out NFT projects. His innate expertise has positioned him as a consultant for many sports, entertainment and fashion professionals like Tommy Hilfiger, Jeff Bezos and virtual platforms like The Sandbox.
Founded by Grammy-nominated producer and director Paul Caslin, Doge Dash is a Super Mario-inspired play-2-earn game where players collect coins that can easily be transferred directly to their crypto wallets.
Paul Caslin says: “I recognize talent when I see it, and Cordell ticks all the boxes, young, dynamic, creative and above all talented. I have no doubt that Cordell will help shape the future of NFTs and Crypto Gaming culture. We are delighted to welcome him to the Doge Dash family.
Paul Caslin and Cordell Broadus plan to revolutionize and expand the crypto market for young enthusiasts. The duo will have a strong focus on introducing cryptocurrency, creating an educational ecosystem, and creating generational wealth for inner-city youth. Doge Dash being the first crypto gaming app, Cordell Broadus will be responsible for making the Doge Dash brand a household name through a series of NFTs, TV shows, merchandise and gaming projects.
To celebrate its official launch, Doge Dash hosts the Broadus family at Crypto.com Arena on Christmas Day during the LA Lakers vs Brooklyn Nets game. Father-of-three Cordell will bring his children, nephews and nieces together for a fun experience with the Doge Dash gaming platform.
For more information, visit www.DogeDash.com.