SCUF Gaming partners with Coca-Cola Creations for new gaming gear



SCUF Gaming has officially unveiled a new line of specially designed gaming gear in collaboration with Coca-Cola Creations. As part of the release of the new Coca-Cola Byte flavor coming out this week, you can now grab these products which have been created with the same look and color scheme as the box. We were recently sent a pair of headphones with a sample of soda, and they look pretty cool and sound great. We have more information and a pair of quotes on this collab below, as you can purchase all of these items exclusively from their store right now. The controller is $250, the headset $150, the keyboard $130, and the mouse pad $60.

Credit: SCUF Gaming

These purpose-built products, including the custom-designed SCUF Reflex Pro Byte, are inspired by Coca-Cola Byte, the latest product from Coca-Cola’s new global innovation platform, Coca-Cola Creations. Designed in conjunction with the Coca-Cola Byte aesthetic, these limited-edition SCUF and CORSAIR products capture the metallic ethos of the original aluminum can while encapsulating the retro spirit and vintage feel associated with indoor gaming. Ancient. Think 1980s Pac-Man with modern pop.

The base colors are lilac and black, and there are unique design elements throughout the collection. For example, the pixelated pattern on the mouse pad is overlaid with light gray to add depth and dimension – a nod to 3D wireframes. The Coca-Cola logo is pixelated, intentionally oversized, and placed directly on the space bar of the K65 keyboard. There is also an easter egg hidden on the keyboard. (Tip: look for the hot pink keys!)

SCUF Gaming partners with Coca-Cola Creations for new gaming gear
Credit: Gavin Sheehan

“We are known for the innovation and power of connection we bring to our products. This opportunity with Coca-Cola and the Byte Collection provides our community with uniquely designed products at the intersection of creativity, play and of the culture.” mentioned Diego Nunez, Vice President of Games Marketing at CORSAIR. “We are thrilled to partner with Coke for such an exciting launch and hope they enjoy these limited edition items.”

“Coca-Cola Byte isn’t just the drink for gamers; it’s the drink for dreamers,” said Karen Schohan, Senior Licensing Manager at The Coca-Cola Company. “It’s meant to teleport you to a place filled with wonder – a place of adventure, excitement and possibility. And, like the game, the only thing that makes it sweeter is when it’s shared together. We hope you love these new Byte products just like we do.”

Posted in: CORSAIR, Gaming Hardware, Games, Scuf, Video Games | Tagged: coca cola, Scuf Gaming

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