Microsoft is working on an Xbox smart TV game app for an upcoming release

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During a pre-E3 briefing, Microsoft took the time to talk about how it will expand the audience and appeal of its Game Pass membership. Soon, owners of modern internet-connected TVs will start to see Xbox / xCloud apps appearing in their app stores. In addition, the service will be available in more parts of the world at appropriate prices, in more ISP plans, through more Internet browsers and through streaming hardware provided by Microsoft.

“We need to innovate to bring our games and services to more people around the world,” said Liz Hamren, CVP of Microsoft’s gaming experiences and platforms. It will take some creativity, especially with the introduction of new Xbox Games Pass memberships suitable for global consumption, she added. However, the rewards will be worth it because “Game Pass works,” Hamren said. “It works for consumers, and it works for publishers.”

The first future proof of Microsoft’s Game Pass push will likely be the arrival of xCloud-enabled apps for a range of connected TVs. They say it will happen soon. The related streaming material that has now been confirmed doesn’t have such a clear rollout timeline. All that owners of Smart TV / xBox streaming devices will need is a suitable Bluetooth controller.

Another imminent expansion in the xCloud streaming possibilities available is its arrival for Edge, Chrome and Safari internet browsers, which is expected to occur in the coming weeks. Additionally, game streaming capabilities will be added to the Xbox PC app and built into the console, allowing for experiences such as “try before you download”.

Microsoft’s Xbox Game Pass starts at $ 9.99 / £ 7.99 and features a library of over 100 games, including all Xbox Game Studios titles at launch. The most recent figures suggest that there are over 18 million subscribers to the service.


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