ATLANTA – (COMMERCIAL THREAD) – KontrolFreek®, the inventor of Performance Gaming Gear ™, today announced its acquisition by SteelSeries, creating a synergy between the two brands that live and breathe gaming. KontrolFreek gaming accessories, including their line best-known of Performance Thumbsticks®, will complement and expand SteelSeries as they equip themselves to succeed in next-gen consoles and beyond. The KontrolFreek brand will live within the SteelSeries organization as a wholly owned subsidiary.
KontrolFreek and SteelSeries are companies that were founded to solve player problems and improve the player experience, making the acquisition a particularly seamless integration of visions. Both brands are excited about the deal, which puts their customers, community and employees at the heart, exemplifying both companies’ commitments to community orientation. The acquisition of KontrolFreek is a way to advance the core values of both brands as the gaming industry grows in popularity.
For over a decade, KontrolFreek has been the innovator of Performance Gaming Gear for the PlayStation, Xbox and Nintendo consoles. Their lines of Performance Thumbsticks, Performance Grips ™, Precision Rings ™, Gaming Lights ™ and Gaming Cables ™ have enhanced the gaming experience by increasing comfort, control and precision. In addition to high quality products, KontrolFreek has built FreekNation, a dedicated community of over four million players.
“This is an important milestone for KontrolFreek,” said Ashish Mistry, CEO of KontrolFreek. “After more than 10 years of building our own brand and products, and as we continue our mission to improve the game globally, it made perfect sense to join forces with SteelSeries to make move both marks to the next level. ”
SteelSeries has been a driving force in esports and professional gaming for nearly 20 years, delivering gaming peripherals to professional and avid gamers on PC and console. Their expertise in cutting-edge gaming performance technology will advance the KontrolFreek brand and product line as the industry enters the era of next-generation consoles.
“With next-generation consoles at the forefront of the gaming industry’s mind, there’s never been a better time to maximize our ability to deliver the best gaming experiences and products to console gamers,” said Ehtisham Rabbani, CEO of SteelSeries. “With the expertise and global popularity of KontrolFreek, we know they will open up new opportunities to entertain, delight and support new players across the globe. ”
KontrolFreek is a private company being acquired by SteelSeries ApS. The parties have undertaken not to disclose any financial condition.
To stay up to date on all things KontrolFreek, follow the company on Twitter, Instagram, Facebook and KontrolFreek.com.
KontrolFreek® is the creator of Performance Gaming Gear ™ and the leader of FreekNation, a global community of over four million gamers. By combining the latest innovations in ergonomics and advanced materials, the company’s lines of Performance Thumbsticks®, Performance Grips, Gaming Cables and other high-quality products enhance the player experience by maximizing comfort and precision. . KontrolFreek products for PlayStation 4, Xbox One, Nintendo Switch and PC are available in over 9,000 stores in 40 countries. KontrolFreek is headquartered in Atlanta.
SteelSeries is a leader in gaming peripherals focused on quality, innovation and functionality, and the world’s fastest growing major gaming headset brand. Founded in 2001, SteelSeries improves performance with cutting-edge innovations and technologies that allow players to play harder, train longer and meet the challenge. SteelSeries is a pioneer in competitive gaming tournaments and esports and connects players with one another, fostering a sense of community and purpose. The SteelSeries team of professionals and gaming enthusiasts help design and manufacture every prop and are the driving force behind the business.