According to a recent announcement, PC gaming gear company Glorious PC Gaming Race is dropping its controversial meme-inspired name. In a blog post, the company announces that it will now be known as “Glorious” and that its logo will be replaced with a clean silhouette. Glorious was established in 2014, and its original nickname is a game based on the popular “PC gaming master race” meme. The statement was first used to parody the posh attitudes of PC gamers in an episode of The Escapist’s Zero Punctuation video review series, where journalist Ben “Yahtzee” Croshaw used it to poke fun at elitist attitudes. PC gamers. Of course, “master race” is also a reference to Nazi ideology, giving corporate branding racial implications.
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Glorius says the brand has “matured” since its “community has spread to almost every country in the world and includes people from all walks of life.” The gaming keyboard and mouse maker also says its fancy name is more than just a meme, as it “represents the positivity the world so badly needs today.” The Glorious PC Gaming Race Model I will be the last gaming mouse released under the old brand, while new products like the GMMK 2 will carry the new name and logo. The company also confirms that its URL will change in the coming weeks and existing products will be rebranded over the next “several years.”
Summary of news:
- Gaming PC peripheral maker Glorious drops its divisive moniker
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