NEW DELHI: Online game company Winzo has announced Youtuber Bhuvan Bam as its brand ambassador. As part of the collaboration, the company will co-create with him “culturally relevant and relatable content for even those who come from the most isolated hamlets of the country”.
The YouTube performer has around 25 million subscribers and has clocked around four billion views. He is a comedian, actor, writer, singer and lyricist.
As part of this brand collaboration, Bam will partner with the company to produce content for its user base. The company said its skills and ability to gain momentum really complement its reach.
Saumya Singh Rathore, co-founder of the company, said, “Bam is one of the biggest digital stars and top artists of our time. It portrays more than 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitutes a unique audience and fandom. At Bhuvan, we have not one but 20 brand ambassadors. This collaboration is a perfect match.”
Bam said he was happy to join the online game company “to develop exciting content together and connect with our users.”
Last month, the company also onboarded content creator CarryMinati as its brand ambassador and signed a partnership as a sports brand partner with the movie ’83’. He recently announced main sponsorships with two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as an associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Creative Director, Piyush Pandey.
Consulting firm BCG, in conjunction with Sequoia, reported that India’s mobile gaming market is growing rapidly and is expected to triple to $5 billion by 2025.
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