HyperX, the gaming hardware division of the computer giant HP, integrated Bella poarch as brand ambassador.
Poarch, which is the fourth most followed TIC Tac creator with 84 million followers and a burgeoning music career, will star in commercials which debut later this fall for the Quadcast S microphone. The ads will address Poarch’s love for games, music and streaming. As part of the partnership, the 24-year-old will also receive free gaming headsets, keyboards, mice, mouse pads, and microphones – and will exclusively use that gear in any resulting content.
“I love the opportunity to bring my style and my passion for life and music to the HyperX family,” Poarch said in a statement. “I bring my love for people to be happy and healthy in everything they do and look forward to sharing this with HyperX fans, family and the community.”
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Featured alongside Poarch in upcoming Microphone Campaign, Streamer Youtube esports streamer and commentator Hungrybox, FaZe Clan founder FaZe Temperrr and member FaZe Faxuty, and basketball player Semi Ojeleya.
Other HyperX brand ambassadors include the footballer JuJu Smith-Schusterbasketball players Gordon hayward and Powers of Ariel, tennis player Daniil Medvedev, ice hockey star Philippe Forsberg, football pro Delé Alli, professional racing driver Sage Karam, and skateboarder Minna stess.