Cloudy with a chance to play
Amazon has come a long way since it emerged as an online marketplace for books. Jeff Bezos’ tech giant has consistently found its way into emerging markets and industries for years, from eBooks to TV streaming and movies, and now they’re ready to enter the gaming space based on the cloud with their new application – Luna.
Officially announced in September, Luna is Amazon’s cloud-based gaming service that allows customers to stream games from a library to their Fire TV, PC, Mac, Android, or iPhone, and can play with a keyboard. and a mouse, a Bluetooth controller, or a Luna controller. As the trailer demonstrated, gamers will be able to instantly switch between devices – a very cool feature that shows Amazon is trying to rethink the way we approach our games.
Luna has now entered early access for a number of US-based customers, this initial phase is to calibrate Amazon’s service for its broad audience, as Marc Whitten, vice president of Amazon Entertainment Devices, explains. and Services: “We are just getting started and need streamers. and players of all kinds – grassroots, casuals and beginners – to give their opinion ”. Amazon seems to be casting a wide net with this service, so with different ways to access and play, it is likely that they will be correcting and making adjustments for a while.
For those who want to participate in Early Access in the US, you need to subscribe to the Luna Plus gaming channel, which offers 50 games for $ 5.99 per month. You’ll get the first seven days for free, so you can experience what the service has to offer without emptying your wallet! Ubisoft has already announced a partnership with Amazon, and a large selection of Ubisoft games will be available on the Luna Channel soon, adding even more value to the trial.
Amazon has been trying to break into the games market for some time now, with several unsuccessful attempts at Amazon Games Studios. Luna takes a different approach, making existing games more accessible. This has always been Amazon’s strength, taking an existing model that works and making it practical and affordable, so Luna may have more of a chance than the company’s other video game projects. Cloud-based game streaming is certainly not going anywhere, and while the Big 3 game companies don’t seem to be ditching physical media in the near future, they have certainly covered their bets by investing heavily in Steam games. .
Will you ditch the consoles in favor of Luna? Let us know!